It seems as if every time we look at a news bulletin at the moment, there is another twist on the horsemeat scandal. First, horse was in supermarket ready meals, then in school dinners, and now pork, chicken and other substances seem to be getting in on the act. It is hardly surprising that we hear that people are turning to vegetarianism. Here at PersonaBubble, this made us reflect on what we know about the personality and characteristics of people who described themselves as vegetarians before horsemeat hit the headlines.