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Date: 27th september 2012

Report shows tough-minded Tories keep it all to themselves

While left-wingers are more relaxed and less self-controlled

As the UK political parties hold their annual conferences and US voters begin deciding who they will vote for in the Presidential election, new data has emerged on the personality types associated with different political leanings.

Research issued today has revealed that Conservative voters are more likely to be tough-minded introverts, compared to their left-wing counterparts who are more sensitive, less self-controlled and less anxious.

The study, run by Persona Bubble, the free personality test designed to deliver insight into your character, cross-referenced over a thousand peoples’ political preferences with their personality profiles.

Interestingly, Tory tough-mindedness is in contrast to their coalition colleagues; those who said they would vote Liberal were more sensitive, with decisions more likely to be based on feelings and emotions.

Rob Bailey from Persona Bubble said of the results today: “Tough-mindedness refers to a style of thinking that is concrete, unsentimental, logical, objective, and favours tangible, factual information and convention. More tender-minded thinking, common among Liberal and Labour voters includes consideration of new ideas, different subjective experiences and openness to intuition, emotion and other people’s feelings.”

Other results from the research included:

  • Socialist – lower tough-mindedness and less self-controlled
  • Anarchist – less self-controlled, more anxious
  • Nationalist – lower tough-mindedness, less self-controlled
  • Religious activist – more self-controlled

Rob Bailey commented, “It’s fascinating to see the personality trends common among people with similar political beliefs. It is noticeable how each of the personality traits reflects elements of each party’s philosophy and policies.”

He continued, “Gaining an insight into your personality type can be incredibly valuable to understanding your attitudes and motivations; it can also help in many other areas, such as improving your relationships at work, with friends and partners.”

Persona Bubble’s free personality test designed to provide a fun and trouble-free way for people to explore their personalities. The personality report which PersonaBubble produces can be compared across friendship groups and to other PersonaBubble users. The Personality Polls help people improve their self-knowledge based on themes such as love, careers, family and well-being.

About Persona Bubble

Persona Bubble’s personality test is an officially approved version of a questionnaire used by psychologists in the workplace for recruitment and careers advice as well as research and counselling. Persona Bubble’s free personality test generates a personal report comparing a user to the average UK population.

www.personabubble.com